The biggest marketing genius in the music industry is …

Childish Gambino completely disappeared from social media in the middle of February. After deleting all of his posts from Twitter and Instagram, he returned with one powerful message — THIS IS AMERICA. His groundbreaking video about the current situation in America got 260 M views on Youtube in one month and he gained 1.4 M new followers with one post on Instagram. 1 month later, the Nigerian hip-hop star Falz released a remake of the video which went viral after Diddy expressed his support for the current situation in the country.