How Hip-Hop stars seized the Instagram throne

Even though Soundcloud stays the most popular channel for hip-hop artists, there are some significant movements on other social networks as well. In June, a huge turnaround happened on Instagram, where three out of four spots now belong to hip-hop stars. Just a month ago, the story was completely different with the pop divas Dua Lipa, Ariana Grande and Camila Cabello on top.

The 9 fastest-rising hip-hop stars on Instagram collected more than 11M followers, which is the same as Ariana Grande, Dua Lipa, Shawn Mendes, Camila Cabello, Marshmello, Shakira and Taylor Swift combined.

Keep an eye on these guys

Some might think that 6IX9INE, Trippie Redd and Juice WRLD came out of nowhere, but that is not true. 6IX9INE began releasing rap songs in 2014 but he was first noticed in 2017 when one of his Instagram posts with rainbow-dyed hair went viral. Trippie Redd and Juice WRLD had both frequently been on the top of the Soundcloud charts but never really had a huge following on Instagram. That all changed dramatically. This month, these guys reached an incredible number of new followers and we’ve got to say their engagement is HUUUGE!